As Garanti Roasters we wanted to present a visual collection inspired by awarded design FOCHA coffee roaster. In order to open the door to opportunities, Form Building Collection as a poster series was designed to deliver new ideas for adding value to the brand identity system. FOCHA, the representation of our new design culture, appears this time with nine identical poster designs with a featured cultural pastel color chart named “AEGEAN WAVES, FOCHA STONE, GOLDEN BEAN, GRADE NATURAL” by referenced core elements of form building. Using the brand’s values of honesty, uniqueness, and simplicity, is to inform the design process and fundamentals of roasting. The target audience of this work is coffee lovers. FOCHA visual collection comes as a set for in-store display.
STONE, ROAST, ISOLATE, MODERN, DESIGN, EASY, LOOK, DROP, PROFILE flow is capturing the entire process and the processor, here we aimed to enlarge the roasting experience delivered with brand identity to communicate with knowledge and creativity. The work needed to look as good as the product takes the attention of people to display at coffee shops. So that collection was reflected uniquely highlighting the inspiration of the FOCHA roaster, roasting process, and specialty coffee.